Fashion Marketing: Theory, Principles & Practice
  | Specifications- Sales Rank: 258253 in Books
- Published on: 2010-06-21
- Original language:English
- Number of items: 1
- Dimensions: .90" h x7.30" w x9.10" l,
- Binding: Paperback
- 352 pages
 |
Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women’s fashions. Today, fashion marketing influences all products and how consumers use these products. How products marketed, when products marketed, the evolution of products into different sizes, shapes, colors, and uses all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), a line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today’s principles to future practices of fashion marketing.
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