Hot Sale Creative Strategy in Advertising

Creative Strategy in Advertising

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Hot Sale Creative Strategy in Advertising

Specifications Sales Rank: 513636 in Books Brand: Brand: Cengage Learning Published on: 2013-01-01 Original language:English Number of items: 1 Dimensions: .70" h x8.00" w x9.90" l,1.30 pounds Binding: Paperback 336 pages Used Book in Good Condition

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Hot Sale Creative Strategy in Advertising

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.