Hot Sale Creative Strategy in Advertising

Posted by Maryjane Diaz

Hot Sale Creative Strategy in Advertising

Creative Strategy in Advertising




Hot Sale Creative Strategy in Advertising



Hot Sale Creative Strategy in Advertising

Specifications

  • Sales Rank: 513636 in Books
  • Brand: Brand: Cengage Learning
  • Published on: 2013-01-01
  • Original language:English
  • Number of items: 1
  • Dimensions: .70" h x8.00" w x9.90" l,1.30 pounds
  • Binding: Paperback
  • 336 pages

  • Used Book in Good Condition


Hot Sale Creative Strategy in Advertising


CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.




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